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December 02, 2009

Nokia Reveals Plans For 2010: "Significant" Improvements To Symbian, "Major Product Milestones"

by Ernest Doku

Nokia have outlined their plans and targets for 2010 to investors earlier today, with the Symbian operating system confirmed to feature heavily in it.


Speaking at their annual Capital Markets Day, the CEO of Nokia, Olli-Pekka Kallasvuo pledged that the Finnish manufacturer will remain competitive with improvements to the user experience, and an aim to "take the Symbian user interface to a new level."

"As an operating system, Symbian has reach and flexibility like no other platform, and we have measures in place to push smartphones down to new price points globally, while growing margins."


With Android bringing a high end experience to the masses at present in handsets like the T-Mobile Pulse and HTC Tattoo, Nokia sees the necessity in turning Symbian into a strong alternative to Google's open-source platform.


Moving forward, Nokia's handset plans also include two major product milestones; one in the first half of 2010 and another by year's end, as well as 'significantly increasing the proportion of touch and QWERTY devices in [our] smartphone portfolio.'


Samsung has been doing wonderful business in both of these markets in 2009, and with Nokia's touch phone range still relatively meagre to the Korean manufacturer's onslaught and BlackBerry making serious inroads to the consumer sector, the next year should see an attempt to redress the balance.


Nokia's new Maemo operating system will also make a more formal appearance, with their first "Maemo 6-powered mobile computer, with an iconic user experience" set to arrive in the second half of 2010.


Software improvements are also on the cards, providing developers with more tools to make applications the Ovi Store, as well as focus on attending to the ever-important emerging market with dedicated products and services.


With forecasts of 10% growth across the industry, Nokia are confident of maintaining their market share through 2010. Fighting off competition on two fronts by both playing to their strengths of mid-range devices with a revitalised Symbian whilst courting the high-end with a focussed Maemo 6 assault could see them through a tumultuous transitory period.


2009 was a rough year for Nokia, really rough. With profits falling 90% in the first quarter and over 4,000 layoffs in a restructuring process, it looks like they are rolling into 2010 much leaner, meaner and ready to react to changes in the mobile market. 


And if that rumoured 12 megapixel Nokia N87 doing the rounds is the real thing...they're ready.


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