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May 10, 2007

Project 95 - Nseries Roadtrip to China

by Darla Mack

Nokia's "Project 95" will take Peter Schindler - a seasoned traveler - on a 20,000-plus kilometer, Nokia-solely-sponsored, road-trip across China. Peter will be equipped with various Nokia Nseries devices, most notably the Nokia N95. He will keep a record of his excursions by maintaining a mobile blog that shares his thoughts and images taken through his Nokia N95, which can access the internet anytime and anywhere.

"I am looking forward to this adventure, driving across China," said Peter, who has traveled by himself over one million kilometers throughout Europe, the United States, and Asia. "I am eager to explore the modern lives of Chinese people; their thoughts on life and their expectactions for the future. The Nokia N95 will allow me to share my experiences with people around the world."

The Nokia N95 will be Peter's most important and powerful partner. The Nokia Nseries flagship device was launched in September 2006 and will debut in China in May 2007. The all-in-one multimedia computer features an innovative 2-way slide design, an integrated Carl Zeiss five megapixel camera, GPS* and multimedia player. The device features a large 2.6", 16.7-million-color QVGA display - allowing users to watch and record videos, listen to music, take high-quality photos, browse the internet, use instant communication, search on the internet, and access e-mail while on the move.

"Project 95" will also raise funds for the China Youth Development Fundation (CYDF) to support sports and education programs for children in remote regions. When the trip ends, Nokia will put the car that Peter drives for auction, the Caterham Superlight R300 sports car - proceeds will be donated to the CYDF. The public can also contribute donations through various channels during the road trip.

"It is more than just a road trip. It is a journey to discover a real and modern China," said Dan Wong, Vice President, Sales and Channel Management, Multimedia, China Area. "This very spirit of discovering reflects the essence and capabilities of Nokia Nseries multimedia computers." Peter's 95-day adventure will cover 20 provinces and municipalities across China.

Please visit project95.sina.com.cn for updates regarding Peter's adventure. Peter will also share pictures and videos with netizens - taken with his Nokia Nseries devices.

Netizens can also actively participate in the journey: they can advise a route for Peter, ask Peter to deliver personal greetings to friends, and vote on a name for Peter's car, among other things - all through project95.sina.com.cn.

Peter will commence his journey in Shanghai on May 9 and conclude the trip in Beijing on August 12.


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