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May 22, 2006

Motorola SLVR Red for a Cause

by Darla Mack

Moto_slvr_red_2 Motorola, the world's second-largest mobile phone maker, will offer a red version of its Slvr to help benefit the "Project Red" campaign led by U2's Bono in efforts to tackle AID's in Africa.

The red Slvr will join a red American Express credit card; a Gap T-shirt made in Africa and available in red (and other colors); Armani sunglasses emblazoned with a Product Red logo; and Converse Chuck Taylor All Star sneakers done in an African motif, according to The Chicago Tribune.

"Motorola is dedicated to doing the right thing and supporting worthwhile efforts around the world like (PRODUCT) RED. A percentage of the profits of each red MOTOSLVRTM sold is contributed to The Global Fund to help eliminate AIDS in Africa. And it doesn't stop there - every time you use this red MOTOSLVRTM phone, a portion of your normal charges will be contributed to The Global Fund. Every call and every message counts. Just keep using it, and the contributions will keep flowing." via JoinRed.com

The Red SLVR is to be released first in the UK and become available in the US and Canada at a later date.  If you want to buy the phone and don't live in the UK you can sign up here and add your name to the waiting list.

via:  Techie Diva

More information can be found at JoinRed.com.


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» Red Motorola SLVR from GizmoGuy
The red Motorola SLVR has been launched in the UK with the help of Bono from the Irish pop/rock band U2. With the sale of each red SLVR phone, £5 will be donated and used to help combat disease in Africa such as malaria, tuberculosis a... [Read More]



On a side note, 5% of all calls made with the phone will be donated, I believe.

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