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April 20, 2006

Nokia UK Opens Online Store

by Darla Mack

World's largest manufacturer of mobile devices begins selling SIM free products direct to consumers www.nokia.co.uk/shop.

Nokiaukshop_1 London, United Kingdom -Nokia is delighted to announce the launch of the Nokia UK Online Shop, an attractive, well designed and informative site selling Nokia SIM-free products direct to consumers in the UK.

The Nokia UK Online Shop will feature regular mobile device exclusives for customers, starting at launch when the website will feature the stunning black Nokia 8800, a new design that until now has not been available in the UK.

In addition to the latest Nokia products, the online shop will also be used to promote and sell exciting new mobile experiences and Nokia's new enhancements to allow phones users to get even more from their devices.

The Online Shop concept will also enable Nokia to develop a holistic customer experience which in turn will allow the organization to increase its understanding of the customer, support its expanding product portfolio in new sales channels and use these learnings to further develop its offerings both on and off the High Street.

"There is clearly a growing market out there for SIM-free products especially as many our customers now have more than one handset. Additionally there is a core group of Nokia users who are always looking for the latest must have phone. The online shop will help us meet these demands and further develop our business; it gives us a great opportunity to be in closer contact with our customers and to understand their likes and dislikes." said Mats Wolontis, Managing Director of Nokia UK.

The UK site will be the first globally with more local online shops planned for selected countries in Europe in the second half of 2006. Typical target customers include those who may wish to upgrade to a new or more featured device model or have an additional mobile device either for a gift or for that special 'dress' occasion.


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