Vertu Wishes Ferrari Happy Birthday With Limited Edition Ascent
by Darla
In honor of Ferrari's 60th birthday, Vertu today launched The Vertu Ascent Ferrari 1947 Limited Edition.
Frank Nuovo (Vertu Designer) had this to say about the Vertu-Ferrari collaboration:
“Ferrari and Vertu have three shared values, Craftsmanship (Vertu mobile devices and Ferrari cars are both hand made), attention to design and engineering performance”.
Italy, 27th March 2007 – Vertu has launched a new phone, the Vertu Ascent Ferrari 1947 Limited Edition, to commemorate Ferrari’s 60th Anniversary. Using hand-polished titanium for the chassis the special limited edition draws inspiration from Ferrari GT cars that embody strength, durability and high-level performance. Vertu worked closely with Ferrari’s design team to develop this exclusive limited edition ‘phones.
The Vertu Ascent Ferrari 1947 Limited Edition is inspired by the dynamic and stylish Ferrari cars. Echoing this latest edition to the Ferrari GT stable, the phone is encased in red and black Ferrari leather with black lacquer stripes running at the sides. Carefully crafted with the same precision and attention to detail given when assembling a Ferrari, the Vertu Ascent Ferrari 1947 Limited Edition celebrates the delicate balance between form and function.
The bezel nose on the front of the phone features the famed Ferrari Prancing Horse, while on the rear back plate there is a scaled down iconic Ferrari brake pedal, crafted from high-graded aluminum, like that used in Ferrari cars. To underline the exclusivity of the Vertu Ascent Ferrari 1947 Limited Edition each piece is individually serialised 1 to 1947 - paying homage to the very year when the first car to bear the Prancing Horse marque was built by the founder, Enzo Ferrari.
The Vertu Ascent Ferrari 1947 Limited Edition is handcrafted in the United Kingdom. It also comes with a stylish case, designed by Ferrari’s design team. Made from matching Ferrari red & black leather, the case perfectly complements the phone.
“I feel there are many reasons why it’s right for Vertu and Ferrari to be working together,” says Vertu President Alberto Torres. “Furthermore we also share many customers in common. Over the past few months it has been a pleasure to meet many Ferrari owners and during out conversation to find they already own a Vertu. But most importantly, Ferrari and Vertu share a common commitment to the highest standards of design, engineering and performance.”
The Ascent Ferrari 1947 Limited Edition is available in stores from July. For pricing and exact date of availability, please contact your local store for more information.
Vertu is the pioneer and leading manufacturer of handcrafted mobile phones for the luxury market. Vertu launched in 2002, and now has three distinct phone collections; all Vertu phones are assembled by hand at the company’s headquarters in the United Kingdom. They are available exclusively in Vertu’s own stores and over 370 of the finest watch, jewellery and department stores across 48 countries worldwide.
I like this but I wish I could get it to display my contacts. I have been in touch with the developer and we have not found a way to display all contacts on my device. I'm using a Nokia E61 and would love to see this work. Could simply be my device. (although I hope not). From the preview I've seen this would be AWESOME!
Posted by: Dialekt | March 29, 2007 at 01:29 PM
Loved this .but expensive
Posted by: symbianv3.com | March 31, 2007 at 04:30 AM