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July 18, 2006

What Phone Are You Using?

by Darla

Ok I found this article interesting because when people ask me to recommend phones for them (I have no clue why they do that) I always ask "what phone do you currently have".  Usually its my husband's friends or co-workers that ask me for recommendations or suggestions, but when I ask them they usually either start by telling me what the phone looks like or simply, well its a Motorola or a Nokia. 

Now this can mean one of three things... either the person that sold them the phone really didn't show the phone and its features off, the person either got the phone free with service or at a low price just to get service, or that they really don't care as long as it makes calls.

An aritlce on MobileEurope mentions research that was conducted for LogicaCMG.

Consumer research carried out for LogicaCMG by Ipsos MORI has shown that mobile operators could be losing revenue because more than half (58%) of mobile phone users do not know the make and the model of their handset. And the poll suggests that this lack of knowledge could be posing a problem for operators and manufacturers who are trying to drive uptake of advanced data services, such as multimedia messaging (MMS), video calling and mobile internet browsing.

I can see where this could be a problem.  I remember a bunch of people wanting the Nokia 6600 just because they saw it in the movie Cellular.  Most of them were prepaid customers who never even used the Multimedia features.  They simply wanted the phone because it was on TV.

While this study wasn't conducted in the US (at least I don't think it was) I can see that there is a similar pattern here in the US.

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Listed below are links to weblogs that reference What Phone Are You Using?:

» It's a...Nokarola-ericsung? from The Mobile Technology Weblog
Darla Mack points to an interesting survey, also featured in the Register today, which says that, based on data gathered by Ipsos MORI for Logica, some 58% of British mobile owners didnt know what make and model of handset they... [Read More]

» It's a...Nokarola-ericsung? from The Mobile Technology Weblog
Darla Mack points to an interesting survey, also featured in the Register today, which says that, based on data gathered by Ipsos MORI for Logica, some 58% of British mobile owners didnt know what make and model of handset they... [Read More]

Comments

Antony Pranata

I am from South East Asia and from my experience is a little bit different. Most people in my home country (Indonesia) know the brand of their mobile phones, including my mom.
The problem might be because all operators in my home country do not provide free phones to the users. I don't know exactly the latest status because I have been out of the country for quite some time.

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