Start Mobile to Utilize Flash Lite Technology For New Art Submissions

START MOBILE, the world's premier CELL PHONE ART GALLERY, today announced a global call for NEW ART FOR A NEW MEDIUM.   Using Flash Lite technology from Adobe, artists worldwide are invited to submit NEW ART for global distribution via START MOBILE.

"There are nearly two billion cell phones currently in use globally, and today's state-of-the-art mobile devices possess more computational power than NASA had in 1969 when they put a man on the moon!", according to START MOBILE founder John Doffing.   "This is not just a communications revolution, but potentially a creative revolution as well.   Just imagine - BILLIONS of personal devices capable of displaying high resolution digital art, with the processing power to facilitate the inclusion of video, sound, music, and interactivity.  This is NOT about video games or screensavers or sitcoms on your phone - this is about the creation of truly NEW ART for a NEW MEDIUM."

Until recently, technological complexity and a lack of device homogeneity precluded most artists from creating compelling NEW ART for the mobile medium.  Mobile phones differ in terms of displays, processors, and input methods, which made it challenging even for professional mobile developers to create compelling interactive content in a time- and cost-efficient manner.

With Flash Lite, however, artists globally have an unprecedented ability to create truly NEW ART for the mobile medium.

"The mobile phone has become an integral part of our global culture, and a medium for every kind of content, including art," said Gary Kovacs, vice president of Product Management and Marketing for Mobile and Devices at Adobe. "With Flash shipping on over 65 million mobile devices and consumer electronics products, artists working with Start Mobile are assured that their work will be accessible to a huge worldwide audience."

FLASH LITE

The world's largest device manufacturers have licensed Flash Lite technology, including BenQ Mobile, LG Electronics, Nokia, Samsung, Sony Ericsson, and more.  Using Flash Lite, developers can create rich engaging experiences that can be delivered across devices, operating systems, processors and screen sizes.  Technical and non-technical artists alike can use the mature Flash Professional 8 authoring environment to develop NEW ART for mobile devices.

Artists globally are invited to create compelling new mobile content, and the best NEW ART will be distributed via START MOBILE. 

Information on getting started is available via:

http://www.macromedia.com/devnet/devices/getting_started.html

There is NO COST to participate, and artists are invited to download a FREE thirty-day trial of FLASH PROFESSIONAL 8.

http://www.macromedia.com/cfusion/tdrc/index.cfm?product=flashpro

NEW ART?

Other than the requirement that all submitted content is created with Flash Lite, there are no formal specifications for this call for submissions.  "I have absolutely no idea what MOBILE ART is going to look like," says Doffing, "but I know that by empowering artists to actually CREATE new art for this new medium, we will all find out shortly!"

Artists are invited to submit their creations directly to artists@startmobile.net.

“START MOBILE features artists whose work is in museums and artists whose work appears exclusively on the streets  - and pretty much everything in between,” according to START MOBILE founder John Doffing. “We have created an unprecedented mix of creative talent from around the world, and their art is now available to anyone with a cell phone for less than the price of a cup of coffee.”